How To Find Your Target Audience
Good morning…
Well, technically it’s closer to evening now, but with the schedule I’m keeping right now, any time there’s daylight, it’s still morning.
The #1 thing I’ve learned over the last week of diving headfirst into how all this marketing stuff works is most of it is fluff and means nothing if you’re starting from nowhere.
The first thing you need to admit (like I had to) is there is no easy way to do this part. You can come up with a persona and answer all the questions and tick all the boxes, but it won’t actually help you.
The only way to learn your audience is to market to a broad audience and study the results you get.
Then change your game and change it again.
No one tells you any of this because they’re just trying to make money. But over this last week I have signed up for free classes and freebies and none of it has helped much. None of it gave me the actual answers I needed. I found them myself.
You can’t just come up with the answers on your own. You need to find them yourself. There is no easy way.
But… here’s what you need to know to get the find the answers you’re looking for.
Everyone says find your niche. But it’s much easier said than done.
Think to yourself, what do I offer that someone else isn’t offering? That is your niche. Some niches are bigger than others. Are you offering community? Connection? Shared trauma? And products that relate to that?
Now, here’s what you do next:
If you don’t have social media, then pick one or two, whatever you think you can keep up with. If you already have one, then great!
Run an add, even starting at $1-2 per day continuing. Then see what happens and who interacts. If the interaction rate is high.
This is the information you’ve been looking for. This is going to tell you who your audience is.
If there’s not much budging, then change the hook. A new picture, a new phrase, something that connects with your exact niche. (marketing towards eldest daughters for example). Then wait and see what happens.
Repeat number 4 until you see progress and some meaningful numbers. Numbers that show you who is looking at and interacting with your content.
Then you refine and refine until you get the click-rate, and follow-through you’re looking for. When that happens, you’ve found what works.
Then, you can repeat these steps to find everything that works to gain your audience’s attention.
Now, this only works if you have somewhere to send them. A newsletter sign-up, an Amazon storefront, a linktree, or free download. Somewhere to send them once you’ve enticed them into clicking.
With this data, you can better understand what your audience looks like and what works with connecting to them.
I know it’s a bit of a gamble, but it took me way too long to learn where to get all this data that I keep hearing you need to analyze to find and better connect with your audience.
You gotta start somewhere.
Celine Rose Marie